Show up as you were
meant to be seen.

Saint Boswell helps creative-led brands win in Google, ChatGPT, and beyond.

Saint Boswell helps creative-led brands win in Google, ChatGPT, and beyond.

Search content studio
// Creative SEO
Toronto
London

Saint Boswell is a search marketing agency for brands with high creative standards.Our search strategies drive discoverability, make money—and always stay true to brand.

You’re tired of vanilla content. We’ve been there too. So we built the search agency we couldn’t find ourselves. One that combines the creative vision of a brand studio with the technical precision of an SEO agency.

Search content that’s on-brand and performs? Hallelujah.

AI Visibility—Without Compromising Voice

Lasting search performance starts with stories worth telling. Our approach is built around three simple concepts, flawlessly executed.
Approach
Algorithm
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Art
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Algorithm
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Art
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Algorithm
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Art
+
Algorithm
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Art
+
Algorithm
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Strategic Framework

Mapping the heart of who you are onto current and future search opportunity.

Editorial Vision

Meeting opportunities with content worth reading, ranking, and writing about.

Targeted Distribution

Breaking through to the right people, wherever they're searching.
Services
(01)
Search Strategy
Integrated strategies that activate your brand in the right search results—traditional and generative, paid and organic.
(02)
Search Engine Optimization
A custom combination of on- and off-page SEO services that fits (and fuels) your broader go-to-market motion.
(03)
Generative Engine Optimization
Strategic, semantically rich content that helps AI tools—like ChatGPT, Perplexity, and Gemini—find and cite you.
Tie Content to Revenue
(And Never Look Back)
As former in-house marketing leaders, we understand the need to connect your creative vision to the bottom line. Our bottom-up search strategies prioritize high-intent searches and prompts to generate measurable pipeline growth within 90 days.
Work with us
Average return per dollar spent (ROAS)
$19+
Organic monthly search users generated
50,000+
Times we broke the rules
404
Avg. return per dollar spent
$19
Organic monthly search users generated
50k
Times we broke the rules
404